九道浪花讓你從客人變成客家人
Bring you a Hakka experience within nine surfs.
 

永安漁港為全台唯一客家漁港，有特別的海客文化，但在體驗上卻和其他的漁港並無分別。為此我們使用三個解決方案來改造永安漁港：首先是建立全新的品牌形象，創造只屬於海客文化的概念以及視覺形象，並建立屬於永安漁港的識別系統。接著重新定義漁港遊憩方式，創造一對新吉祥物，讓這對客家夫婦帶領遊客逛漁港、體驗園區。最後在漁港內重新創造九個子景點和體驗活動，並以一日遊及半日遊的方案來讓遊客體驗重新規劃過後的永安漁港，讓漁港不只能吃新鮮海鮮還有DIY能玩！並且希望來遊玩的客人能在不知不覺中，除了血緣之外都成為客家人！

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We used three concepts to rebuild the corporate identity system in Yongan Fishing Port. The first step was to create a brand new image, a new visual identity and the concept that only belongs to the Hakka people, and we hoped to break through the stereotypes and provided a new insight. Next step was to redefine the way of experience by creating two new characters in the new attractions we planned and using illustrations in stories and origins about the local Hakka residents. Last but not least, we replanned nine attractive spots at the Yongan Fishing Port for people to enjoy the entertainments and cuisines in a one-day or half-day trip.