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理念
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一絲一線的甘甜,藏在一絲一線的表演。
Fine sweetness hidden in a line of performance.

 

白糖蔥是在日據時期,日本人將台灣的甘蔗都送回日本,蔗農為了把蔗糖藏起來,便將蔗糖製作成白糖蔥,這也是主題「一甘藏」的命名由來。
如今糖蔥這項技術漸漸式微,現在有很多人不知道甚麼是白糖蔥,但經過調查有七成六的人購買糖蔥的主要原因是因為被表演所吸引,於是我們將設計一款包裝讓大家在打開包裝的同時就能看到糖蔥的表演過程,進而使不了解的人產生好奇心去認識糖蔥或是讓瞭解糖蔥的人透過送禮讓更多人知道。

During the Japanese occupation period in Taiwan, the Japanese took away all the sugarcane in Taiwan. In order to hide these canes, the farmers made them become a kind of sucrose called Bai Tang Cong. This is how our theme name, ”Hide and Sweet,” came from.
However, the technique of making Bai Tang Cong had been dying away, and more and more people didn’t know what Bai Tang Cong is. According to the result of our investigation, we knew that 76% of the customers were attracted by the gorgeous show. Therefore, we designed a series of packages that people could see the process of making Bai Tang Cong at the same time. Then, the customers could let more people know by sending the presents and those who didn’t know about Bai Tang Cong could be more curious about it.

團隊
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劉溢豐
Yi-Feng Liu
tim87225t@gmail.com
行政統籌 | 視覺設計 | 文案企劃
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張智瑜
Jhih-Yu Jhang
tim87225t@gmail.com
行政統籌 | 視覺設計 | 文案企劃
作品照片
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