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理念

呼虎開口,療癒你我。 
Hoohoo opens its mouth, heals you and me.

 

「呼虎草本糖,呼呼你的身心靈。」
你知道市面上有很多糖果都含有中醫草本成份嗎?此品牌根據中醫《本草綱目》和五行,將草本糖分類,並與現代常見生活行為連結。在包裝上以傳統中醫藥包——虎頭包做為延伸,希望人們在食用草本糖的同時,獲取其成份中的益處外,也能體會到傳統中醫文化精髓。另外,消費者還能透過手機掃描包裝觀賞系列AR動畫及得知草本糖的詳細資訊唷!

“Hoohoo herbal sugar, comfort your soul and body."
Do you know that a lot of candy on the market  contain herbal ingredients? According to the Compendium of Matateria Medica and Five Elements, the brand classifies herbal sugars into several categories and connect with common modern life behaviors. The product is packed based on traditional Chinese medicine package which extends the outlook of Tiger Head Shaped Package. While consuming herbal sugar, people can not only gain the nutrition of its ingredients, but also experience the essence of traditional Chinese medical culture. In addition, consumers can scan the packaging to watch a series of AR animations and learn more about herbal sugar via cell phones!

團隊
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吳函玲
Hang-Ling Wu
s931254@gmail.com
角色設計 | 包裝結構
吳旻怡
Min-Yi Wu
作品照片
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